Is Twitter dead to you?

Twitter has been the success story of the recent years, with massive growth and celebrity endorsement. It's been heady stuff. Obama tweets. David Cameron tweets. Hell, even Wayne Rooney tweets.

However, I've been reading a few statistics and blog posts this week that are making me re-evaluate the power and reach of twitter.

"The clickthrough rates on tweets is getting closer and closer to zero. Not because there aren't links worth clicking on, but because there's so much junk you don't have the attention or time to sort it all out."

Seth Godin

So while it is great tool for individuals to use, and for brands to engage with individuals, it seems less powerful for the broader reach of more lasting content.

Twitter is the quick fix. The in between meal snack. The addicts stop-gap. But, like of these things they leave you wanting more, but never leave you satisfied. Scott Hanelsmann also articulates the 'emptiness' of twitter really well in this recent talk. True, it feels nice when virgin tweet me about my journey difficulties, but I really want to know how they are planning to solve them long-term I want a little more.

Blogging has always filled that gap. Bad blogging is PR statements wrapped up in a nice skin. Good blogging is good writing. And good writing is engaging.