Take it further
British Land manages, finances and develops some of the UK’s finest buildings. For six years, Origin has been a partner on the journey British Land has taken to develop its strategy and integrate Corporate Responsibility at the heart of the business. Our latest challenge was to help this FTSE 100 company enhance its already robust CR approach to engage with a wider stakeholder audience.
Bring purpose to life
Origin has helped British Land bring its CR activity to life by using targeted messages across a range of communication channels. In a report entitled ‘Being the best at what matters most,’ we enabled British Land to demonstrate more than ever before its clarity of purpose and transparency.
Get it together
The key feature of the 2010/11 communication is simpler, more intuitive design that makes the online report easier to navigate and complex information easier to digest. Overall, aligning the printed and online reports more closely helped to deliver a consistent, integrated message.
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