The people we love
A global environmental branding for electronics giant, Brother.
Our solution centred on the brand truth
that environmental concerns have been at the heart of Brother since 1908.
Our comprehensive branding encompassed everything from imagery, font and colour choice right the way down to direct mail, online and viral solutions. Brother Earth is now an emotive, approachable
identity in over 100 Brother
territories worldwide.
Relatively global
With electronics and manufacturing sales in over 100 countries, Brother is a well-established global company. It’s also a company that takes its commitment to environmental responsibility very seriously. Yet, the task of creating a new global environmental brand name and identity was far from simple – especially when the solution required buy-in from every Brother territory worldwide.
Power of tradition
For Brother Earth, Origin produced a strategy summing up Brother’s environmental commitment, respect and dedication - values that have been a pivotal part of the company since 1908. The identity reflects Brother’s optimistic and sustainable environmental outlook and embraces the goal of playing a part to build a society where sustainable development can be achieved.
Real world values
Promoting the real and substantive nature of the company’s environmental commitments worldwide, Brother Earth is now an emotive, approachable identity in every Brother territory and a feature on Brother products worldwide.
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Brother Earth on Vimeo.
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