The people we love
Television campaign to promote the Manchester United credit card.
Solution was to emotionally engage with one of the world’s sports brands by leveraging a key iconic moment from the clubs history as a metaphor for the way a Manchester United credit card makes you feel – all done with tongue firmly in cheek.
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Challenging Loyalty
Manchester United. In any commercial context, the mere mention of the name throws up a challenge of excellence. When that challenge is to sell a financial services product to one of the world’s largest and most dedicated fan bases, it doesn’t get much bigger.
Iconic Moment
For an ad on MUTV, the club’s own channel, Origin’s solution for promoting the Manchester United credit card involved using a key iconic moment from the club’s history as a metaphor for the way a Manchester United credit card makes you feel.
Excellent Choice
Engaging emotionally with loyal football fans is never easy – which is why Origin’s ad was very tongue in cheek. It was the right approach, as the ad has become a firm favourite on MUTV, as well as a viral success, attracting over 5,800 hits on social media sites worldwide.
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As well as becoming a firm favourite on MUTV (the club's own channel), the ad was also a viral success, attracting thousands of hits on social media sites worldwide.
