We harnessed original comic book values to produce meaningful through-the-line brand communications; adding value to their DVD
and film releases.
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From press advertising to film posters to pack design to exhibition support, our work gave each release consistency of message and maximum impact.
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Consistency of message meant releases had the chance to increase visibility and grow as brands in their own right.
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Following our involvement, interest in new Manga titles showed a marked improvement. The company has now increased their new releases for 2009/2010.
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