The people we love
Branding for global computer games company. Our core insight was that Rising Star needed to ‘own’ Japanese gaming.
We created ‘The Home of Japanese Gaming’ as their proposition and centred everything around that – from press, outdoor and online ads to business–to–business direct mail and trade press campaigns.
In addition we created Hoshi – an online community and sales portal for dedicated fans of Japanese gaming.
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Up and at them
With more than 50 titles to its name, Rising Star Games is a publisher of next-generation video games across Microsoft, Nintendo and Sony gaming platforms. The brand is focused on bringing the very best titles from Japan to the European market. How to turn a specialist games importer with niche appeal into a challenger brand with thought leadership?
Homing mechanism
Origin realised that achieving real stand-out in an oversupplied and undifferentiated market with a visually literate audience isn’t easy. Recommending that the brand should seek alternative distribution, our strategy was for Rising Star to ‘own’ Japanese gaming, summed up in the campaign line, ‘The Home of Japanese Games.’ We also created a branded community called Hoshi - a route to data capture, eCRM and direct sales.
Shining star
Hoshi has proved a big hit with Rising Star’s core audience base. Rising Star became the first games company to feature in the flagship Forbidden Planet Shaftesbury Avenue Store. Shortly afterwards, it was nominated for a prestigious MCV Award for Marketing Innovation.
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