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Annual Report & Accounts for the UK’s largest mutual life insurer. Our insight was to reflect the company’s insurance solutions with innovative design solutions – these included a novel uses of type, illustration and photography.
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Targeting Innovation
The UK’s largest mutual life insurer is part of a group of specialist businesses where the bottom line is always financial sense and the vision is to become the UK’s leading customer-owned financial services organisation. Set against this background, the latest Annual Report needed to be forward-thinking and innovative.
Talking Sense
Origin’s work brought Royal London’s financial reporting to life though intriguing imagery and a meaningful and creative way of representing figures and statistics. In line with the company’s approach of providing innovative solutions that match the needs of distribution partners and customers, we created a cut-down version of the report that sought to engage and involve stakeholders in a dialogue aboutthe Group’s direction.
Meeting Expectations
An annual report with a fresh and contemporary look and feel has been met with universally positive feedback. This has enabled Royal London to further establish its position as future-facing innovators in the Mutual Insurance market.
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