The people we love
Burrda needed a global through-the-line creative campaign that would enhance their ‘Challenge Yourself’ positioning and create commercial opportunities for them in the highly competitive sports apparel market.
Our branding solution brought the positioning alive in television,
outdoor, online and instore, helping Burrda win 7 new international clients in one year.
The reinvigorated brand
is now poised to work with some of the world’s premier sports brands.
Outwards and Onwards
Needing to launch its performance sportswear business to a global audience, Burrda was already established in Qatar, Egypt and Kuwait and well known in the UK. Now it needed a creative campaign to help it challenge established players and become a leading international sports brand with global reach and appeal.
Greater Performance
Focusing on existing and new markets, Origin began by developing the creative strategy and producing global brand guidelines under the brand’s mission, ‘Challenge yourself.’ This provided the creative platform for the resulting integrated campaign, which included TV advertising, press and outdoor media, as well as POS materials.
America and Beyond
Since the launch of Origin’s integrated campaign, Burrda has signed up sports teams in Holland, France and Tunisia. The brand now stretches across the Atlantic, where it is on the shirts of the American National Handball Team. Thanks to the creative campaign, the door is open for commercial opportunities worldwide.
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