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A united brand language for Henri Lloyd’s Mercedes GP clothing range.
Our branding re-imagined the
world-beating Silver Arrows Mercedes for the modern age with Michael Schuhmacher and Nico Rosberg as core icons.
The branding extended from advertising through literature to point of sale.
We went the extra mile with an (unbriefed) viral video that gained over 7,000 hits in its first week.
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