DoMore is the sense of purpose that drives our people, our offer,
our process, our ideas and, ultimately, our effectiveness.
It separates us and unites us.
It's what helps us extract every possibility from a brief.
For our clients, DoMore does exactly that: challenges more,
creates more and delivers more.
It's amazing what the power of DoMore can do...
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Consultants, creatives, planners, account managers, directors - our people come from all kinds of backgrounds and have all kinds of skills.
But, in common, they have what we are really looking for – a passion to bring everything they've learned from their life experience into an agency that appreciates a work ethic of delivering that extra edge to our clients.
If they didn't have this, they wouldn't be working with Origin. -
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Brand
Brands create a shared sense of direction, devotion and determination. Origin create, refresh and evolve brands to add value, increase depth of meaning and enhance engagement among all target audiences. Our Brand Communications practice in action:
Strategy- Consumer segmentation
- Brand workshops
- Communications audit & benchmarking
- Usage & attitude research & analysis
- Brand audit & mapping
- Vision, values, essence and proposition
- Stakeholder analysis and engagement
- Campaign branding (Consumer & Trade)
- Retail & point-of-sale branding solutions
- Brand identity, development and expression
- Brand guidelines and brand support materials
- Annual reports & accounts and reviews
- CSR & Employee engagement
- On-pack branding
- Wayfinding & environmental solutions
- Brand development & extension
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Creative
StrategyWinning hearts and minds in marketing communications relies on three key elements - perceptive strategic insight, inspirational creative execution and measurable efficacy. We work to blend these elements in proportion to deliver campaigns that are not only creatively immersive but commercially successful too. Our Creative Communications practice in action:
- Conceptual Marketing Communications Development
- Strategic And Tactical Marketing Planning
- Digital Marketing
- Partner Engagement
- Marketing Communications Benchmarking
- Efficacy Audit
- Data Capture
- Integrated Campaign Planning
- Marketing Communications 'Toolkit' Development
- Above-The-Line Campaigns
- Below-The-Line Campaigns
- Retail Support Campaigns
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Digital
Integration is the watchword for our Digital offering. Whether it's integrating digital tools in a standalone campaign or integrating new and traditional media in a combined campaign, we deliver a wide range of technology for our clients – from web to social media, from apps to widgets, from strategic conception to execution and management. Our offering includes:
- Digital marketing communications planning, creative, production, measurement and tracking
- Website Design, Development & Build
- Project management employing Prince 2 or Agile methodologies
- E-Commerce
- Online Marketing
- Email marketing
- Social Media, community development and management
- Applications and widgets (browser and desktop)
- UX design to capture user journeys
- Mobile solutions (from web apps to native IOS or Android apps)
- Intranets and knowledge management systems
- Email marketing – design and campaign delivery
- Animation
- Motion graphics
- Conversation monitoring and Insights reporting
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TheBrandEffect™
TheBrandEffect is our strategic process for developing successful creative projects.
It's our four step methodology that can be employed universally to answer just about any challenge that a brand or company can have.
It's unique to us because its driven by our people. It's designed to encourage and challenge but never hinder creative thinking. -
DoMoreWorkshop™
The DoMoreWorkshop is our visionary thinking tool based on the Brand Effect process.
It challenges conventional wisdom and overturns assumptions and prejudices that get in the way of imagining new possibilities and ideas.
Through a half or one-day workshop, client and agency engage in a series of exercises designed to explore a specific issue. -
DayOne™
DayOne is our project implementation tool. It sets out a detailed, day-by-day management plan for how a project will be actioned to achieve more from day one.
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DoMoreEffectively™
From bums-on-seats to behavioural change, footfall to basket size, ROI can be measured in many different ways.
The word effective sits beautifully alongside our Do More philosophy and we're most proud when we deliver work that works.
Don't take our word for it, we find that the facts do more...
